GIF artist A.L Crego walks comfortably in the midpoint between the stillness of the picture and the continuous but condemned to an end frames of the film. This self-thought digital artisan, utilises impressive loops to directly represent his very own mental images in gif format generating an hypnotic visual mantra. Crego, who uncovered his passion for this art form after recognising how the moving images made people think faster and more accessibly than other forms of art, creates images with a sort of sci-fi classical aesthetic that seem to be speaking for themselves in a way that often feels like the images are culled directly from his own subconscious. Utilising his own original content and royalty-free pictures and videos, understanding the web as the new street, Crego also collaborates with many street artists in a bid to give motion to their pieces in this new digital walls.
Now something of a heavy-hitter when it comes to the GIF making industry, Crego has been approached by various DJs, artists, and agencies who are all interested in getting their own personal work made. He has recently started to work with Augmented Reality apps, playing with the new born “digital public space” and making questions about the concept of museums, art and even reality. For Crego, gif format is not only a way of creating and watching art but a new way of thinking.